Lensbaby is a company all about bringing creativity into photography. Taking you beyond the tech side and pushing you past the limitation of your equipment, combining it with a wild, creative side.
Doing so allows you to take your photography so much further, turning a pretty photo into a work of art. This is where you get to lose yourself in the pleasure and the challenge of photography.
Why is creativity so hard for some people hard? Simply put, it’s because there are no hard rules to follow. There is no standard cookie-cutter approach that works every time. Creativity is what makes photography such a challenge. It never gets boring because your options for creativity are endless. And with Lensbaby, your options open up even more.
Continue reading the full article over at Photofocus.com